Rumba Meats is owned by Cargill, a company that provides mainly agriculture, food, industrial and financial services and products to the world.
Cargill has partnered with numerous governments, communities, farmers and customers to implement innovative insights to enrich their 150 years of experience further.
The company is operational in around 70 countries and has offered employment to 150,000 people.
As of now, Rumba Meats doesn’t offer any grass fed or organic line of beef products.
However, the brand is constantly looking into customer feedback and suggestions to monitor the quality of its products.
Moreover, Cargill’s objective is to bring food to people’s tables more responsibly and ethically.
They are passionate about being conscious and accountable for their environmental impact and aim to reduce it significantly. Aside from their commitment to the environment, they strive to empower the local communities that we live and work in.
Recently, Cargill decided to reposition the Rumba line consisting of fresh meats to include a more diverse collection of meats that cater to the Hispanic community in the US.
The Hispanics are one of the fastest-growing communities in the US, and their total purchasing power was estimated to be around $1.7 trillion in 2017.
The Hispanic community enjoys ethnic food, and Cargill has taken the initiative to include more traditional and ethnic meats on its menu.
After a survey, it was revealed that the Hispanic community in the US is one of the top purchasers of Rumba Meats.
After much examination and thorough consumer research, Cargill decided to change the brand’s position and make significant changes to it.
In the beginning, Rumba Meats was desperately trying to do too many things for a single brand.
Undoubtedly, there are many good intentions behind this approach, but it’s not realistic for a company to dabble in so many things.
Cargill decided to focus more on introducing a line that includes traditional meats in popular demand among the Hispanic community and other multicultural groups in the US.
Moreover, Cargill uses only quality ingredients representative of different cultures, primarily Hispanic, to keep their flavors and eating experience to the next level.
Through consumer research, they’re able to transform their products to make them even better.
Rumba Meats currently has a wide selection of carefully sourced meat that is representative of Hispanic culture and heritage.
The following are some of the most well-known products from the brand.
- Beef Tongue
- Rumba Meats Beef Scalded Tripe
- Beef Scalded Tripe
- Rumba Meats Beef Oxtail Raw on Cutting Board
- Beef Oxtails
- Rumba Meats Tripe
- Beef Honeycomb Tripe
- Rumba Meats Beef Liver
- Beef Liver
- Rumba Meats Beef Cheek Meat Raw on Cutting Board
- Beef Cheek Meat
- Rumba Meats Beef Tripas (Raw)
- Beef Tripas
- Rumba Meats Beef Marrow Bones
- Beef Marrow Bones
- Rumba Meats Beef Hindshank on Cutting Board
- Beef Cross-Cut Hind Shank
- Rumba Meats Beef Neck Bones Raw on Cutting Board
- Beef Neck Bones
- Thin-Sliced Beef Ribeye Steak
- Thin-Sliced Beef Round Steak
- Thin-Sliced Beef Chuck Steak
- Rumba Meats Beef Suet Raw on Marble Slab
- Beef Suet
- Rumba Meats Beef Feet Recipe
- Beef Feet
- Rumba Meats Beef Heart on Cutting Board
- Beef Heart
- Rumba Meats Beef Kidney
- Beef Kidneys
- Rumba Meats Beef Sweetbreads Raw on Cutting Board
- Beef Sweetbreads
- Beef Short Ribs
Where Does Rumba Meats Come From?
Rumba Meats sources its beef meat from some of the healthiest cattle in the US. The meat served at Rumba Meats is representative of what it means to be part of the language of the familia.
You don’t have to be Hispanic or of Hispanic descent to enjoy the recipes and meats from la familia.
Rumba Meats does not mention anywhere about where their meat comes from but they are surely not grass fed organic meats. However, Rumba meats follows strict quality assurance policy so the meat you get from them is maintained with high standards.
The meats at Rumba Meats are high in quality and prepared using traditional flavors to make your eating experience worthwhile.
You can do yourself a favor and treat your loved ones or yourself to the tripas or the slow-cooked juicy oxtails.
The beef tripas has a clean flavor and a tender texture. It can be fried, grilled, marinated, and even roasted as you like.
With Rumba Meats recipes, you can bring out the true potential of the meat you buy.
Rumba Meats is also known for slicing some of their beef very thin, that’s best for meat used in tacos or carne asada.
Customers can also find a wide variety of non-traditional cuts at Rumba Meats, consisting of cheek meat, tripe, and marrow bones.
Most of the meats at Rumba Meats are also great for low and slow cooking recipe methods. The recipes are also relatively easy to implement and incorporate many fast-scratch or scratch cooking methods.
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